MSG91 SMS Templates

The MSG91 Templates module allows businesses utilizing MSG91 as their SMS service provider to map and manage their TRAI DLT-approved message templates directly inside WhiteStart. By linking your registered DLT Template IDs, MSG91 Template IDs, and approved Sender IDs, your organization can send compliant transactional, service, and promotional SMS broadcasts through WhiteStart using your own MSG91 account credentials.

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1. Navigating to MSG91 SMS Templates

Main Sidebar ➔ Campaigns ➔ Manage Templates ➔ SMS ➔ MSG91

1. In the main navigation sidebar on the left, click Campaigns to expand the menu options.
2. Select Manage Templates.
3. In the sub-navigation drawer, expand the SMS accordion and select MSG91.
4. The MSG91 Templates dashboard opens, listing all mapped templates, MSG91 template IDs, and verification statuses.

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2. Managing the MSG91 Templates Table

The main templates table provides complete visibility over all SMS templates configured under your MSG91 integration.

Table Controls & Toolbar Options

• Sender Account Selector: Switch between connected MSG91 accounts or default Sender IDs (e.g., MRPROF).
• Search Input (Search across all columns...): Quickly search templates by template name, MSG91 Template ID, or verification status.
• Refresh Button (🔄): Synchronizes and reloads the template status list in real time without refreshing your browser.
• Columns Menu (Columns): Toggle the visibility of specific data columns in the table (Template Name, MSG91 Template ID, Status, Actions).
• Order Menu (Order): Rearrange the sequence of table columns or adjust sorting priority.
• Create Template (+ Create Template): Opens the registration modal to add and map a new MSG91 SMS template.

Table Columns Reference

Column Header	Description	Example / Values
Template Name	The internal identifier assigned to this template in WhiteStart.	Signup Message, temp
MSG91 Template ID	The unique template alphanumeric identifier generated inside your MSG91 dashboard.	6a968bec65a8de6935069a94, 982738838
Status	Verification and readiness status badge.	Approved (green badge), Pending (yellow badge)
Actions	Record management triggers to edit (✏️) or delete (🗑️) the template mapping.	Click ✏️ to edit or 🗑️ to delete a template record.

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3. Adding an Approved Template to MSG91

Click the orange + Create Template button at the top right of the dashboard to open the New MSG91 SMS Template configuration modal.

Step-by-Step Configuration

1. Template Name (*): Enter a clear, descriptive internal name for your template (e.g., Signup Message).
2. MSG91 Template ID (*): Enter the unique template identifier assigned by the MSG91 portal (e.g., 982738838 or 6a968bec65a8de6935069a94).
3. Sender ID (Account) (*): Select your connected MSG91 account header profile from the dropdown (e.g., MRPROF).
4. DLT Template ID (*): Enter the mandatory 14 to 19 digit numerical identifier approved by TRAI on your telecom DLT portal (e.g., 9287828729).
5. Sender ID (*): Enter the exact 6-character registered sender header approved for this message on the DLT platform (e.g., MRPROF).
6. Content (Template Body) (*): Enter the exact approved message content (e.g., “Dear User, Thanks for login into Whitestart Application.”).
   • Critical Rule: The message body must match the DLT-approved text character for character. Content length directly determines billing character limits (160 characters per SMS credit).
7. Current Status: Set the verification status (e.g., select Approved from the dropdown).
8. Live Mobile Preview: Verify the message readability and sender branding in the smartphone preview pane on the right side of the screen.
9. Click the orange Create Template button to save the mapping.

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4. Understanding DLT & MSG91 Dual-Mapping

Because telecom regulations in India require multi-tier validation, MSG91 SMS dispatch requires two distinct identifiers:

Identifier	Origin & Entity	Purpose
DLT Template ID	Indian Telecom Operators / TRAI portal (Jio, Airtel, Vodafone Idea, BSNL).	Confirms regulatory compliance and prevents message scrubbing/blocking at the telecom circle level.
MSG91 Template ID	MSG91 Developer Dashboard.	Routes the campaign payload through MSG91’s API pipelines and matches your webhook delivery logs.
Sender ID (Header)	6-character approved alpha string (e.g., MRPROF).	Identifies your verified brand as the sender on the recipient handset.

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5. Using MSG91 Templates in Bulk Campaigns

Once mapped and approved in this module, your MSG91 templates become instantly accessible for outbound broadcasts:

1. Navigate to Campaigns ➔ SMS.
2. Click + Create New Campaign.
3. Under Sender Account, select MSG91 with your linked Sender ID (e.g., MRPROF).
4. Under the Message Template dropdown, choose your configured template (e.g., Signup Message).
5. Choose your target audience (CSV Upload or CRM Segment) and launch or schedule the campaign.

Tip

• Ensure that any dynamic variable formatting (e.g., {#var#} or ##var##) matches both your MSG91 portal configuration and DLT certificate.
• Mismatched sender headers or altered punctuation will result in carrier rejection before reaching the recipient.