JIOCX RCS Templates
The RCS JIOCX Templates module allows businesses utilizing Reliance JioCX as their enterprise RCS Business Messaging (RBM) provider to design, preview, and deploy interactive, verified brand templates. Deliver rich media experiences directly to Android native messaging apps with verified sender branding, customizable media heights, dynamic personalization variables, one-tap action chips, and interactive horizontal card carousels.

1. Navigating to JIOCX RCS Templates
Section titled “1. Navigating to JIOCX RCS Templates”Main Sidebar ➔ Campaigns ➔ Manage Templates ➔ RCS ➔ JIOCX- In the primary navigation sidebar on the left, click Campaigns to expand the menu options.
- Select Manage Templates.
- In the sub-navigation drawer, expand the RCS accordion and select JIOCX.
- The RCS JIOCX Templates dashboard opens, listing all existing templates, DLT identifiers, layout types, validity dates, and review statuses.
2. Managing the JIOCX RCS Templates Table
Section titled “2. Managing the JIOCX RCS Templates Table”The main templates table provides complete visibility over all RCS templates configured under your JioCX provider integration.

Table Controls & Toolbar Options
Section titled “Table Controls & Toolbar Options”- JIOCX Account Selector: Switch between connected JioCX bot accounts (e.g.,
WhiteStart JioCX Bot). - Search Input (
Search across all columns...): Search any template by name, DLT ID, headers, or layout type. - Refresh Button (
🔄): Synchronizes and reloads the template status list in real time without refreshing your browser. - Columns Menu (
Columns): Toggle the visibility of specific data columns in the table (Template Name,DLT ID,Headers,Type,Valid Till,Status,Actions). - Order Menu (
Order): Rearrange the sequence of table columns or adjust sorting priority using drag-and-drop handles. - Create Template (
+ Create Template): Opens the template builder wizard.
Table Columns Reference
Section titled “Table Columns Reference”| Column Header | Description | Example / Values |
|---|---|---|
| Template Name | The internal lowercase identifier assigned to this template in WhiteStart. | demo99, wSnewHRecruiter, test |
| DLT ID | Numerical regulatory DLT ID associated with telecom filings (or N/A if managed directly via RBM). |
N/A |
| Headers | Verified sender headers mapped to the bot instance. | N/A |
| Type | Layout architecture format of the RCS template. | STANDALONE, PLAIN_TEXT, CAROUSEL |
| Valid Till | Expiration timestamp registered for the template. | N/A |
| Status | WhiteStart synchronization and carrier approval status. | Pending (yellow badge), Approved (green badge) |
| Actions | Record management triggers to edit (✏️) or delete (🗑️) the template. |
Click ✏️ to edit or 🗑️ to delete a template record. |
3. JIOCX RCS Template Types & Architecture
Section titled “3. JIOCX RCS Template Types & Architecture”When configuring a template under JioCX, you must select one of three distinct Template Types:

| Template Type | Layout Structure | Capacity & Limits | Best For |
|---|---|---|---|
| Plain Text | Conversational verified text message bubble with one-tap action chips. | • Up to 2,000 characters • Dynamic variable injection ( + Add Variable)• Up to 3 Action Buttons |
Account alerts, verification codes, delivery updates, text announcements, and direct feedback prompts. |
| Standalone Card | Single visual card featuring an image banner, bold title, message body, and action buttons. | • Card Title: Up to 150 characters (40 recommended) • Card Description: Up to 2,000 characters (112 recommended) • Media Height: Short, Medium, or Tall • Up to 4 Action Buttons |
Promotional announcements, single-offer discounts, product highlights, event invitations, and webinar registrations. |
| Carousel Cards | Horizontally scrollable gallery with multiple rich cards (up to 10 cards). | • Up to 10 Rich Cards • Individual Image per card • Individual Card Title & Card Description • Up to 4 Action Buttons per card |
E-commerce product catalogs, real estate property showcases, multi-tier subscription plans, and service menus. |
4. Creating a JIOCX RCS Template
Section titled “4. Creating a JIOCX RCS Template”Click the orange + Create Template button at the top right of the dashboard to open the Create JIOCX RCS Template designer.
Common Basic Settings
Section titled “Common Basic Settings”- JIOCX Account (*): Select your connected JioCX bot instance from the dropdown (e.g.,
WhiteStart JioCX Bot). - Template Name (*): Enter a unique internal identifier.
- Requirement: Must be lowercase letters and numbers only with underscores (e.g.,
test,signup_plan). Spaces are not allowed.
- Requirement: Must be lowercase letters and numbers only with underscores (e.g.,
- Template Type (*): Choose between Plain Text, Standalone Card, or Carousel Cards.
Type 1: Plain Text Template
Section titled “Type 1: Plain Text Template”The Plain Text format provides a clean conversational message with interactive quick-action chips.

- Set Template Type to Plain Text.
- Text Message (*): Enter your message body (e.g.,
Testing User Message). Supports up to 2,000 characters. - Click
+ Add Variableif you need to insert dynamic customer attributes (such as names, account balances, or dates). - Buttons (1/3): Click
+ Add Buttonto configure up to 3 action chips (e.g.,Replywith button text “Yes I am Interested”). - Review the rendered layout inside the Mobile Preview pane on the right side.
Type 2: Standalone Card Template
Section titled “Type 2: Standalone Card Template”The Standalone Card format features a branded image banner, title, description, and interactive action buttons.

- Set Template Type to Standalone Card.
- Card Title (*): Enter your headline (up to 150 characters; 40 recommended, e.g.,
Special Offer). - Card Description (*): Enter your promotional copy or value proposition (up to 2,000 characters; 112 recommended). Click
+ Add Variableto personalize. - Media Height: Select the display aspect ratio for your card image banner:
- Short: Compact banner height.
- Medium: Standard balanced card aspect ratio.
- Tall: Full-bleed vertical image presentation.
- Card Image (*): Click or drag and drop your creative image asset (supports
.jpg,.jpeg,.png,.gif).- Note: Uploading a card media image is mandatory for Standalone Card templates.
- Buttons (0/4): Add up to 4 action buttons below the card.

Type 3: Carousel Cards Template
Section titled “Type 3: Carousel Cards Template”The Carousel Cards format allows recipients to swipe horizontally through multiple visual cards within a single RCS message bubble.


- Set Template Type to Carousel Cards.
- Configure Card 1:
- Enter Card Title (up to 150 characters).
- Enter Card Description (up to 2,000 characters) and insert dynamic variables if required.
- Set Media Height (e.g.,
Medium). - Upload the Card Image asset.
- Configure up to 4 card-specific action buttons.
- Add Additional Cards:
- Click the
+ Add Another Cardbutton below the card container. - Configure Card 2, Card 3, etc., with distinct headings, descriptions, images, and action buttons.
- To delete any card, click the red trash can icon (
🗑️) located on the top right of that specific card block.
- Click the
- Mobile Preview: Swipe through the simulated mobile screen on the right side to verify the carousel layout.
5. Action Button Types & Differences
Section titled “5. Action Button Types & Differences”JIOCX RCS templates support three action button mechanisms:

Click + Add Button to select an action type:
| Action Button Type | Limit | Configuration Fields | Mechanism & How It Works |
|---|---|---|---|
| Reply | Up to 4 (Standalone/Carousel) / Up to 3 (Plain Text) | Button Text (e.g., Yes I am Interested, Opt Out) |
Sends an immediate customer text reply back into your Live Inbox. Ideal for two-way chat engagement, opt-ins, and automated bot conversation routing. |
| Open URL | Up to 4 (Standalone/Carousel) / Up to 3 (Plain Text) | Button Text (e.g., Visit Website, Explore Plans) & URL |
Opens the recipient’s mobile web browser directly to your external landing page, checkout screen, or registration form. |
| Dial Number | Up to 4 (Standalone/Carousel) / Up to 3 (Plain Text) | Button Text (e.g., Call Sales, Helpline) & Phone Number |
Launches the device’s native phone dialer with your pre-configured phone number ready for one-tap calling. |
6. Saving & Submitting JIOCX Templates
Section titled “6. Saving & Submitting JIOCX Templates”- Verify message wording, media alignment, and button actions inside the Mobile Preview pane.
- Click the orange
Create Templatebutton at the bottom of the editor. - The template is registered under your JioCX bot account and submitted for carrier provisioning.
- Once verified by the carrier network, the status switches from Pending to Approved and becomes immediately selectable in the Campaigns ➔ RCS module for bulk sending.