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JIOCX RCS Templates

The RCS JIOCX Templates module allows businesses utilizing Reliance JioCX as their enterprise RCS Business Messaging (RBM) provider to design, preview, and deploy interactive, verified brand templates. Deliver rich media experiences directly to Android native messaging apps with verified sender branding, customizable media heights, dynamic personalization variables, one-tap action chips, and interactive horizontal card carousels.

WhiteStart Manage JIOCX RCS Templates Overview


Main Sidebar ➔ Campaigns ➔ Manage Templates ➔ RCS ➔ JIOCX
  1. In the primary navigation sidebar on the left, click Campaigns to expand the menu options.
  2. Select Manage Templates.
  3. In the sub-navigation drawer, expand the RCS accordion and select JIOCX.
  4. The RCS JIOCX Templates dashboard opens, listing all existing templates, DLT identifiers, layout types, validity dates, and review statuses.

The main templates table provides complete visibility over all RCS templates configured under your JioCX provider integration.

WhiteStart JIOCX RCS Templates Table

  • JIOCX Account Selector: Switch between connected JioCX bot accounts (e.g., WhiteStart JioCX Bot).
  • Search Input (Search across all columns...): Search any template by name, DLT ID, headers, or layout type.
  • Refresh Button (🔄): Synchronizes and reloads the template status list in real time without refreshing your browser.
  • Columns Menu (Columns): Toggle the visibility of specific data columns in the table (Template Name, DLT ID, Headers, Type, Valid Till, Status, Actions).
  • Order Menu (Order): Rearrange the sequence of table columns or adjust sorting priority using drag-and-drop handles.
  • Create Template (+ Create Template): Opens the template builder wizard.
Column Header Description Example / Values
Template Name The internal lowercase identifier assigned to this template in WhiteStart. demo99, wSnewHRecruiter, test
DLT ID Numerical regulatory DLT ID associated with telecom filings (or N/A if managed directly via RBM). N/A
Headers Verified sender headers mapped to the bot instance. N/A
Type Layout architecture format of the RCS template. STANDALONE, PLAIN_TEXT, CAROUSEL
Valid Till Expiration timestamp registered for the template. N/A
Status WhiteStart synchronization and carrier approval status. Pending (yellow badge), Approved (green badge)
Actions Record management triggers to edit (✏️) or delete (🗑️) the template. Click ✏️ to edit or 🗑️ to delete a template record.

3. JIOCX RCS Template Types & Architecture

Section titled “3. JIOCX RCS Template Types & Architecture”

When configuring a template under JioCX, you must select one of three distinct Template Types:

WhiteStart JIOCX RCS Template Types List

Template Type Layout Structure Capacity & Limits Best For
Plain Text Conversational verified text message bubble with one-tap action chips. • Up to 2,000 characters
• Dynamic variable injection (+ Add Variable)
• Up to 3 Action Buttons
Account alerts, verification codes, delivery updates, text announcements, and direct feedback prompts.
Standalone Card Single visual card featuring an image banner, bold title, message body, and action buttons. • Card Title: Up to 150 characters (40 recommended)
• Card Description: Up to 2,000 characters (112 recommended)
• Media Height: Short, Medium, or Tall
• Up to 4 Action Buttons
Promotional announcements, single-offer discounts, product highlights, event invitations, and webinar registrations.
Carousel Cards Horizontally scrollable gallery with multiple rich cards (up to 10 cards). • Up to 10 Rich Cards
• Individual Image per card
• Individual Card Title & Card Description
• Up to 4 Action Buttons per card
E-commerce product catalogs, real estate property showcases, multi-tier subscription plans, and service menus.

Click the orange + Create Template button at the top right of the dashboard to open the Create JIOCX RCS Template designer.

  • JIOCX Account (*): Select your connected JioCX bot instance from the dropdown (e.g., WhiteStart JioCX Bot).
  • Template Name (*): Enter a unique internal identifier.
    • Requirement: Must be lowercase letters and numbers only with underscores (e.g., test, signup_plan). Spaces are not allowed.
  • Template Type (*): Choose between Plain Text, Standalone Card, or Carousel Cards.

The Plain Text format provides a clean conversational message with interactive quick-action chips.

WhiteStart JIOCX RCS Plain Text Fields

  1. Set Template Type to Plain Text.
  2. Text Message (*): Enter your message body (e.g., Testing User Message). Supports up to 2,000 characters.
  3. Click + Add Variable if you need to insert dynamic customer attributes (such as names, account balances, or dates).
  4. Buttons (1/3): Click + Add Button to configure up to 3 action chips (e.g., Reply with button text “Yes I am Interested”).
  5. Review the rendered layout inside the Mobile Preview pane on the right side.

The Standalone Card format features a branded image banner, title, description, and interactive action buttons.

WhiteStart JIOCX RCS Standalone Card Fields

  1. Set Template Type to Standalone Card.
  2. Card Title (*): Enter your headline (up to 150 characters; 40 recommended, e.g., Special Offer).
  3. Card Description (*): Enter your promotional copy or value proposition (up to 2,000 characters; 112 recommended). Click + Add Variable to personalize.
  4. Media Height: Select the display aspect ratio for your card image banner:
    • Short: Compact banner height.
    • Medium: Standard balanced card aspect ratio.
    • Tall: Full-bleed vertical image presentation.
  5. Card Image (*): Click or drag and drop your creative image asset (supports .jpg, .jpeg, .png, .gif).
    • Note: Uploading a card media image is mandatory for Standalone Card templates.
  6. Buttons (0/4): Add up to 4 action buttons below the card.

WhiteStart JIOCX RCS Card Media Height Selector


The Carousel Cards format allows recipients to swipe horizontally through multiple visual cards within a single RCS message bubble.

WhiteStart JIOCX RCS Carousel Card 1 Fields

WhiteStart JIOCX RCS Carousel Card 2 Fields

  1. Set Template Type to Carousel Cards.
  2. Configure Card 1:
    • Enter Card Title (up to 150 characters).
    • Enter Card Description (up to 2,000 characters) and insert dynamic variables if required.
    • Set Media Height (e.g., Medium).
    • Upload the Card Image asset.
    • Configure up to 4 card-specific action buttons.
  3. Add Additional Cards:
    • Click the + Add Another Card button below the card container.
    • Configure Card 2, Card 3, etc., with distinct headings, descriptions, images, and action buttons.
    • To delete any card, click the red trash can icon (🗑️) located on the top right of that specific card block.
  4. Mobile Preview: Swipe through the simulated mobile screen on the right side to verify the carousel layout.

JIOCX RCS templates support three action button mechanisms:

WhiteStart JIOCX RCS Action Buttons List

Click + Add Button to select an action type:

Action Button Type Limit Configuration Fields Mechanism & How It Works
Reply Up to 4 (Standalone/Carousel) / Up to 3 (Plain Text) Button Text (e.g., Yes I am Interested, Opt Out) Sends an immediate customer text reply back into your Live Inbox. Ideal for two-way chat engagement, opt-ins, and automated bot conversation routing.
Open URL Up to 4 (Standalone/Carousel) / Up to 3 (Plain Text) Button Text (e.g., Visit Website, Explore Plans) & URL Opens the recipient’s mobile web browser directly to your external landing page, checkout screen, or registration form.
Dial Number Up to 4 (Standalone/Carousel) / Up to 3 (Plain Text) Button Text (e.g., Call Sales, Helpline) & Phone Number Launches the device’s native phone dialer with your pre-configured phone number ready for one-tap calling.

  1. Verify message wording, media alignment, and button actions inside the Mobile Preview pane.
  2. Click the orange Create Template button at the bottom of the editor.
  3. The template is registered under your JioCX bot account and submitted for carrier provisioning.
  4. Once verified by the carrier network, the status switches from Pending to Approved and becomes immediately selectable in the Campaigns ➔ RCS module for bulk sending.